How Floor Plans Sell More Houses

Posted by Marco Medina

HOW FLOOR PLANS CAN SELL HOMES

The Real Estate trade often boils down to how well a product can be sold; individuals and families looking to invest in property fully understand exactly how steep the stakes are.

What factor may truly sway the decision a buyer has to make? The answer lies in floor plans. These simple assets are a must-have for making effective sales; not only do floor plans accommodate the cramped schedules of many clients unable to physically view homes, but they also add an extra layer of appeal where pictures and video have become the standard.  

1. A FLOOR PLAN PROVIDES A COMFORTABLE BIRD’S EYE VIEW OF ANY BUILDING.

This vantage point proves to be a distinctive approach in selling property. A floor plan details the exact layout and dimensions of a building, and how each room or floor correlates with another. For larger families, such attention to detail may prove to be the selling point, as they view the house in terms of storage and accommodation.  

2. FLOOR PLANS CAN QUICKLY CONFIRM WHETHER POTENTIAL BUYERS WANT A PHYSICAL VIEWING OR NOT.

After prospective buyers have viewed room orientations and distances (for example: how close a nursery or children’s room may be to the parents’ room) they may go on to the next step and request a physical viewing. This proves to dramatically cut down on how much time is wasted by buyers who would instantly reject the house. For individuals with cramped schedules, a thorough floor plan may prove to be a cooperative tool, and shows how willing an agent is to make sure buyers make the right decisions. 

3. COMBINING TECHNOLOGY WITH PROPERTY-SELLING HAS PROVEN TO SIGNIFICANTLY IMPRESS AND SWAY BUYERS.

Three-dimensional house tours may be attached to the details and photographs section of any listing. Floor plans may incorporate pictures of the listing in user-friendly ways: small icons located in each room detailed on a floor plan may redirect to a real-life picture of the same room.  

4. DISPLAYING THE FUNCTIONALITY OF A HOME IS NOW AS IMPORTANT AS ALL OTHER FACTORS.

Some may be looking into the aesthetic appeal of a structure, whereas others may focus on the utility and storage space. The age old Real Estate rule of location, location, location may not prove to stand in the digital age any longer. People now place as much thought into how functional a home is, as they do to where it may be located. If a building is not structured satisfactorily, then it gets booted in favor of another. .  

HOW TO INCLUDE FLOOR PLANS INTO YOUR MARKETING STRATEGY

Incorporating floor plans onto flyers or websites, is a crucial tool in selling homes faster. Making major decisions now hinge on more factors than one, and a floor plan’s multipurpose approach meets these changing requirements. Life in the digital age is now constantly on the go, and good decisions must be made under a time crunch. Floor plans save precious time and effort of any party involved, and go a long way in helping homes sell faster than ever before.  Special thanks to author Christina Griffin. 

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Disclaimer: The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the HRIS.
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